In 2015, we were asked to submit an RFP for a website redesign for the American University Washington College of Law. They wanted to redesign their student-run website Human Rights Brief.
My work started with the proposal process laying out the ground work for our approach to the redesign. I was responsible for the user research, content audit and developing the new user experience for the site. I worked closely with our digital strategist and designer throughout the entire process. This project took approximately five months to complete.
Our client approached us with three primary objectives — to refresh the design and function of the website; to make it easy for the editorial team to update, and make it easier for users to find the site and find what they are looking for.
The Human Resource Brief is an editorial website with lots of content and several authors and editors. Google Analytics wasn’t set up correctly so we had no real data on the original website.
Because the site was managed by different groups of people every year the CMS was severely out of date and there were over 20 plugins installed.
User Research and Audit
We conducted user research by distributing a user survey out to the HRBrief email list. We also interviewed the site editors to understand how their editorial process. And understand what they needed from a CMS.
Building the Sitemap and Wireframes
With the development of the new site structure, we wanted to make sure users could easily access content by region and human rights issue.
In addition, to the general news, the HR Brief covers litigation sessions. The annual Inter-American Commission Hearings are the largest traffic driver to the site. Because of this, it was important for us to highlight this content so it can be easily accessed.
Check on the HR Brief wireframes on Marvel.
Design and Development
I worked with the design/developer through design, development and quality assurance.
You can view the live site at www.hrbrief.org.